TEFAF Expert Insights Influencer Q&A
1. How have you seen the conversation around modern and contemporary art evolve overtime?
One of the most obvious, and in our opinion, most advantageous evolutions of the contemporary art market is the usefulness that social media and digital platforms have been able to provide to not only artists, but collectors and galleries as well. While visibility is becoming increasingly more important to reach new clients, social media platforms have not only become the new artist portfolio, but also can act as a gallery’s most forefront effort in regards to branding. Apart from the role digitalization has played in regards to sales, it has also helped expose the industry to an entirely new generation of artists, collectors, and art enthusiasts who might have otherwise been left out of the conversation.
2. In your experience, have digital and social media platforms transformed communication about the art world? Has readily available information shifted the way museums operate (apps, websites, etc.)?
Most definitely - and in more ways than one. Being able to send a message to any artist, gallery, or institution around the world with the potential of them reading and responding is not only beneficial to the individual, but also the collaborative process as a whole. For us, the most rewarding aspect of working in this industry is being able to see artists communicate online and then execute their ideas in physical spaces.
With regards to readily available information, it’s important for galleries, museums, and even artists to be able to see, in real time, responses and commentary from patrons, collectors, and truly, anyone who simply appreciates the arts. Social media (and the internet as a whole) has become a home for discussing and disseminating ideas. Not only is this paramount to a museum’s’ and institution’s success in being able to reach larger audiences, but it also sparks conversations regarding accountability and equal chances of representation. Now more than ever there is pressure on curators and institutions to ensure that exhibitions and gallery rosters are not only diverse, but representative of the communities they claim to enhance.
3. How has your experience working in the art world shaped your opinion of the industry?
For us, it’s a cornerstone of our philosophy to lead with passion for what we’re doing as a brand, and also the art market as as whole entity. As in any industry, money and investment matter, however we’re very fortunate to work within a community that celebrates and loves the work that’s done on daily basis. Being on the front lines of the contemporary scene for the past few years, we have a deep appreciation for the work that is not only done by the artists, but by the institutions as well. It wasn’t until we entered the art world ourselves that we saw the massive undertaking galleries and staff take on putting on these exhibitions and fairs. There’s so much going on behind the scenes and months of hard work and dedication, something you’re not necessarily exposed to unless you are working directly with these people. Art only exists if we pretend it does.
4. The markets for modern and contemporary art are the most buoyant. Do you see this as a continuing trend? Do you think high prices in these sectors deter new buyers from entering the marketplace?
First, it’s a terrible myth that in order to be engaged in the contemporary art market, one has to be buying or selling at astronomical prices. There are thousands of emerging contemporary artists in a more accessible range that are deserving of recognition and support. In an age where follower count and social influence are rivaling the significance of gallery representation, we believe that the contemporary market is only going to continue to expand as new talent is constantly being introduced, and many new collectors are comfortable entering the marketplace with works that are accessible to them.
Art is one of the few industries where passion for the commodity is a leading factor in realizing sales. As long as there is passion for contemporary and modern arts, investment will follow suit.
1. Why is TEFAF New York Spring an important art fair for collectors and advisors to attend?
As one of the world’s premiere art fairs, TEFAF offers an impressive range of work that’s hard to come by at other fairs. From contemporary trophies displayed by brand name galleries, to art world phenomenon and trends, the TEFAF spring edition is certainly one of our favorite art fairs to attend. It’s really a fantastic survey of quality artists and quality galleries and dealers.
2. What exhibitors or pieces are you most excited to see at TEFAF New York Spring?
We’re very much excited to see new works from Sung Hee Cho, showing with Tambaran Gallery. Everytime we get a chance to see her work in person, it’s a special moment. The intricacy and detail of her craft is second to none, and we can’t wait to see the works she’ll have on display at the spring edition of the fair.
3. TEFAF is known for its high standards. Do you think this will influence potential buyers visiting TEFAF New York Spring?
Of course! Not only is this year’s lineup of exhibitors a great mix of galleries, but the works that are to be shown are nothing short of stellar. TEFAF is known worldwide for it’s vetting standards so you can be sure that the work on display this week will all be of the highest quality and sound for investing. New York is arguably the leading global center for modern and contemporary art - we can’t wait to see everything and everyone that the TEFAF spring fair has to offer.